Eleanor's Bakehouse

Eleanor’s Bakehouse is an imaginary business concept that Tatum created drawing inspiration from her great-grandmother, Eleanor Gunter. This passion project of sorts called upon her family’s Icelandic heritage to generate the business model for a bakery/cafe. The logo and subsequent touchpoints all echo her great-grandmother; from the utilization of her silhouette and her handwriting to her china patterns and family immigration story. A little piece of Eleanor has been sewn into every aspect of the project.