Parlour Logo Redesign

The Parlour Logo Redesign project was an assignment Tatum completed in university where the objective was to find a Kelowna-based company and redo their logo. Tatum chose a local favourite ice cream shop called Parlour Ice Cream. Below is the completed brand guidelines package for Tatum’s reimagined Parlour logos. All of the artwork (including the brand guidelines template) was designed by Tatum in Illustrator.

The first 17 images in the carousel below are of the new brand guidelines package and logos Tatum designed as part of this project in their various forms, stacked, long-form, and icon. The last image is of the original/current Parlour logos.